TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing management 
SN  - 9788177580082
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Business Management;
KW  - Marketing Management;
KW  - Global Marketing Management
ER  -