TY  - BOOK
AU  - Cateora, Philip R
AU  -  Graham, John L. & Salwan, Prashant
TI  - International Marketing 
SN  - 9780070666993
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill 
KW  - Business Management;
KW  - Marketing Management
KW  - International Marketing
ER  -