659.2 SCO ASM9089

Scott, David Meerman The New rules for marketing: how to use social media, blogs, news releases, online video, viral marketing to reach buyers directly / David Meerman Scott . – 2nd. ed. . – New Delhi : Wiley , 2010 289p. ISBN9788126526796 • Business Management; • Marketing Management; • Rules Marketing; • Social Networking; • Blog; • Viral Marketing