TY  - BOOK
AU  - Tull, Donald S. 
AU  - Hawkins, Del I. 
TI  - Marketing research: measurement and method 
SN  - 978812030961
U1  - 658.83 
PY  - 1993///
CY  - New Delhi
PB  - PHI
KW  - Business Management;
KW  - Marketing Management;
KW  - Marketing Research
ER  -