TY  - BOOK
AU  - Luck, David J.
AU  - Rubin, Ronald S. 
TI  - Marketing research 
SN  - 9788120304840
U1  - 658.83 
PY  - 2010///
CY  - New Delhi
PB  - PHI
KW  - Business Management;
KW  - Marketing Research;
KW  - Marketing Management
ER  -