TY  - BOOK
AU  - Ramasamy, V S 
AU  - Namakumari, S 
TI  - Marketing management: planning, implementation and control 
SN  - 9780333937198
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Macmillan 
KW  - Business Management;
KW  - Marketing Management
ER  -