659.1 SHA ASM705 ASM706 ASM1642 ASM1643 ASM1644

Shah, Kruti Advertising and promotions an IMC perspective / Kruti Shah; Alan D'Souza . – 2009 . – New Delhi : McGraw Hill, 2012 987p. ISBN9780070080317 • Business Management; • Advertising Management; • Promotions D'Souza, Alan