TY  - BOOK
AU  - Shah, Kruti
AU  - D'Souza, Alan 
TI  - Advertising and promotions an IMC perspective 
SN  - 9780070080317
U1  - 659.1 
PY  - 2012///
CY  - New Delhi
PB  - McGraw Hill
KW  - Business Management;
KW  - Advertising Management;
KW  - Promotions
ER  -