TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A. & Purani, Keyoor
TI  - Advertising and promotion : an integrated marketing communications perspective 
SN  - 9781259026850
U1  - 659.1 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill
KW  - Business Management;
KW  - Advertisement
KW  - Promotion
ER  -