TY - BOOK AU - Siegel, Eric TI - Predictive analytics : : the power to predict who will click, buy, lie, or die SN - 9788126559770 U1 - 658.301 PY - 2016/// CY - New Jersy PB - Wiley KW - Business Management KW - Predictive Analytics KW - Human Resource Management KW - Prediction Psychology KW - Human Behavior KW - Economic Forecasting ER -