070.4 CLO ASM9541 ASM9542 ASM9543 ASM9544 ASM9545 ASM9546 ASM9547 ASM9548 ASM9549 ASM9550

Clow, Kenneth E. Integrated Advertising, Promotion and Marketing Communication / Clow, Kenneth E; Baack, Donald E. . – 6th. ed. . – Noida : Dorling Kindersley , 2014 455p. ISBN9789332518377 • Advertising; • Promotion; • Marketing Communication; • Mass Communication; • Journalism Baack, Donald E.