TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald E. 
TI  - Integrated Advertising, Promotion and Marketing Communication 
SN  - 9789332518377
U1  - 070.4 
PY  - 2014///
CY  - Noida
PB  - Dorling Kindersley 
KW  - Advertising;
KW  - Promotion;
KW  - Marketing Communication;
KW  - Mass Communication;
KW  - Journalism
ER  -