TY  - BOOK
AU  - Rao, Venkateshwara N.
AU  - Mathur, Prashanti K
TI  - Mass Communication: recent trends and future prospect 
SN  - 9788173918520
U1  - 070 
PY  - 2006///
CY  - New Delhi
PB  - Kanishka Publishers 
KW  - Mass Communication;
KW  - Journalism
ER  -