TY  - BOOK
AU  - Lee, Monle
AU  - Johnson, Carla
TI  - Principles of advertising: a global perspective 
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Viva Books Private Limited 
KW  - Advertising Management;
KW  - Media Management;
KW  - Journalism;
KW  - Mass Communication
ER  -