TY  - BOOK
AU  - Mohan, Manendra
TI  - Advertising management 
U1  - 659.1 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Media and Broadcasting;
KW  - Broadcasting Management;
KW  - Media Management;
KW  - Mass Communication;
KW  - Journalism;
KW  - Advertising Management
ER  -