TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Pandit, Ajay
TI  - Services marketing : integrating customer focus across the firm
SN  - 9789353160777
U1  - 658.81 
PY  - 2019///
CY  - New Delhi
PB  - MGH
KW  - Business Management
KW  - Marketing Management
KW  - Services Marketing
ER  -