658.83 LOU ASM10420 ASM10421 ASM10422 ASM10423 ASM10424

Loudon, David L. Consumer behavior : concepts and applications / David L. Loudon & Albert J. Della Bitta . – 4th ed. . – New Delhi : MGH, 2016 788p. ISBN9780070473812 • Business Management • Consumer Behavior Bitta, Albert J. Della