TY  - BOOK
AU  - Loudon, David L.
AU  - Bitta, Albert J. Della
TI  - Consumer behavior : concepts and applications
SN  - 9780070473812
U1  - 658.83 
PY  - 2016///
CY  - New Delhi
PB  - MGH
KW  - Business Management
KW  - Consumer Behavior
ER  -