TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Das, Satyabhushan 
TI  - Marketing Management: an applied orientation 
SN  - 9788131731819
U1  - 658.83 6th ed.
PY  - 2012///
CY  - New Delhi
PB  - PHI
KW  - Business Management
KW  - Marketing Management
N1  - Including Notes & Index
ER  -