TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotlar, Philip
AU  - Opresnik, Marc Oliver 
TI  - Marketing: an introduction 
SN  - 9789332584471
U1  - 658.8 
PY  - 2017///
CY  - New Delhi
PB  - Pearson
KW  - Marketing;
KW  - Marketing Management;
KW  - Business Management
N1  - Including Appendix, Glossary, Reference and Subject Index
ER  -