TY  - BOOK
AU  - Zeithaml, Valarie A
TI  - Services marketing : integrating customer across the firm
SN  - 978007070994
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill 
KW  - Business Management;
KW  - Services Marketing;
KW  - Marketing Management
ER  -