TY  - BOOK
AU  - Keegan, Warren J.
AU  - Green, Mark C.
TI  - Global marketing management 
SN  - 9789352865284
U1  - 658.8 9th ed.
PY  - 2018///
CY  - New Delhi
PB  - Pearson
KW  - Business Management;
KW  - Marketing Management;
KW  - Global Marketing Management
N1  - Including Glossary and Index
ER  -