TY  - BOOK
AU  - Zaltman, Gerald
TI  - How customers think: essential insights into the mind of market
SN  - 9781578518265
U1  - 658.834 2 
PY  - 2003///
CY  - Boston
PB  - Havard Business School
KW  - Business Management
KW  - Consumer Behavior
KW  - Marketing
ER  -