TY  - BOOK
AU  - Bird, Drayton
TI  - Commonsense direct marketing 
SN  - 0749425849
U1  - 658.84 
PY  - 1998///
CY  - New Delhi
PB  - Kogan Page
KW  - Business Management
KW  - Fine Arts
KW  - Direct Marketing
KW  - Marketing Management
ER  -