TY  - BOOK
AU  - Tellis, Gerard J.
TI  - Effective advertising : understanding when, how, and why advertising works
SN  - 9788178293707
U1  - 659.1 
PY  - 2016///
CY  - New Delhi
PB  - Sage
KW  - Business Management
KW  - Advertising
KW  - Mass Communication
KW  - Journalism
ER  -