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Strategic brand management Kevin Lane Keller

by Keller, Kevin Lane.

Edition: 3rd. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice Hall 2008Availability: Items available for loan: Amity University Kolkata Central Library (28) Call number: 658.827 KEL, ... Items available for reference: Amity University Kolkata Central Library Not For Loan (2) Call number: 658.827 KEL, ... Not available: Lost (70).

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Strategic brand management : building, measuring and management brand equity Kevin Lane Keller; M G Parameswaran; Isaac Jacob

by Keller, Kevin Lane | Parameswaran, M G; Jacob, Isaac.

Edition: 3rd. ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson 2011Availability: Items available for loan: Amity University Kolkata Central Library (18) Call number: 658.827 KEL, ... Items available for reference: Amity University Kolkata Central Library Not For Loan (2) Call number: 658.827 KEL, ... Not available: Lost (26).

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Strategic Brand Management Jean-Noel Kapferer

by Kapferer, Jean-Noel.

Edition: 2nd. ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogen Page 2008Availability: Items available for loan: Amity University Kolkata Central Library (2) Call number: 658.827 KAP, ... Items available for reference: Amity University Kolkata Central Library Not For Loan (1) Call number: 658.827 KAP.

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Building strong brand David A. Aaker

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Pocket Books 1996Availability: Items available for loan: Amity University Kolkata Central Library (2) Call number: 658.827 AAK, ... Items available for reference: Amity University Kolkata Central Library Not For Loan (1) Call number: 658.827 AAK.

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