000 00605nam a22002177a 4500
003 OSt
005 20170515034553.0
008 170515b xxu||||| |||| 00| 0 eng d
020 _a9780749461935
082 _a658.8
_bSMI
100 _aSmith, PR
245 _aMarketing communications: integrating offline and online with social media
_cPR Smith; Ze Zook
250 _a5th. ed.
260 _aNew Delhi
_bKoganpage
_c2011
300 _a483p.
650 _aBusiness Communication;
650 _aMarketing Communication;
650 _aMarketing Management
700 _aZook, Ze
942 _2ddc
_cBK
999 _c1530
_d1530