000 | 00605nam a22002177a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20170515034553.0 | ||
008 | 170515b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780749461935 | ||
082 |
_a658.8 _bSMI |
||
100 | _aSmith, PR | ||
245 |
_aMarketing communications: integrating offline and online with social media _cPR Smith; Ze Zook |
||
250 | _a5th. ed. | ||
260 |
_aNew Delhi _bKoganpage _c2011 |
||
300 | _a483p. | ||
650 | _aBusiness Communication; | ||
650 | _aMarketing Communication; | ||
650 | _aMarketing Management | ||
700 | _aZook, Ze | ||
942 |
_2ddc _cBK |
||
999 |
_c1530 _d1530 |