000			00599nam a22002177a 4500
003			OSt
005			20170516031809.0
008			170516b xxu||||| |||| 00| 0 eng d
020			_a9788131709965
082			_a659.1 _bBAA
100			_aBaack, Clow
245			_aIntegrated advertising, promotion and marketing communication _cClow Baack
250			_a3rd. ed.
260			_aNew Delhi _bPearson _c2007
300			_a537p.
650			_aIntegrated Advertising;
650			_aAdvertising Management;
650			_aMarketing Communication;
650			_aBusiness Management
942			_2ddc _cBK
999			_c1542 _d1542