| 000 | 00538nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20170518032130.0 | ||
| 008 | 170518b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788175541092 | ||
| 082 |
_a658.827 _bKAP |
||
| 100 | _aKapferer, Jean-Noel | ||
| 245 |
_aStrategic Brand Management _cJean-Noel Kapferer |
||
| 250 | _a2nd. ed. | ||
| 260 |
_aNew Delhi _bKogen Page _c2008 |
||
| 300 | _a443p. | ||
| 650 | _aBusiness Management; | ||
| 650 | _aStrategic Management; | ||
| 650 | _aBrand Management | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1589 _d1589 |
||