000 | 00652nam a22002177a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20170521042037.0 | ||
008 | 170521b xxu||||| |||| 00| 0 eng d | ||
020 | _a9781259026850 | ||
082 |
_a659.1 _bBEL |
||
100 | _aBelch, George E. | ||
245 |
_aAdvertising and promotion : an integrated marketing communications perspective _cGeorge E. Belch; Michael A Belch; Keyoor Purani |
||
250 | _a9th. ed. | ||
260 |
_aNew Delhi _bMcGraw Hill _c2014 |
||
300 | _a1016p. | ||
650 | _aBusiness Management; | ||
650 | _aAdvertisement ; | ||
650 | _aPromotion | ||
700 | _aBelch, Michael A. & Purani, Keyoor | ||
942 |
_2ddc _cBK |
||
999 |
_c1634 _d1634 |