000 00652nam a22002177a 4500
003 OSt
005 20170521042037.0
008 170521b xxu||||| |||| 00| 0 eng d
020 _a9781259026850
082 _a659.1
_bBEL
100 _aBelch, George E.
245 _aAdvertising and promotion : an integrated marketing communications perspective
_cGeorge E. Belch; Michael A Belch; Keyoor Purani
250 _a9th. ed.
260 _aNew Delhi
_bMcGraw Hill
_c2014
300 _a1016p.
650 _aBusiness Management;
650 _aAdvertisement ;
650 _aPromotion
700 _aBelch, Michael A. & Purani, Keyoor
942 _2ddc
_cBK
999 _c1634
_d1634