000			00675nam a22002417a 4500
003			OSt
005			20170710030301.0
008			170710b xxu||||| |||| 00| 0 eng d
020			_a9789332518377
082			_a070.4 _bCLO
100			_aClow, Kenneth E.
245			_aIntegrated Advertising, Promotion and Marketing Communication _cClow, Kenneth E; Baack, Donald E.
250			_a6th. ed.
260			_aNoida _bDorling Kindersley _c2014
300			_a455p.
650			_aAdvertising;
650			_aPromotion;
650			_aMarketing Communication;
650			_aMass Communication;
650			_aJournalism
700			_aBaack, Donald E.
942			_2ddc _cBK
999			_c2136 _d2136