000 00632nam a22002297a 4500
999 _c4853
_d4853
003 OSt
005 20200313121416.0
008 170309b xxu||||| |||| 00| 0 eng d
020 _a9789353160777
082 _a658.81
_bZEI
100 _aZeithaml, Valarie A.
245 _aServices marketing : integrating customer focus across the firm
_cValarie A. Zeithaml & others
250 _a7th ed.
260 _aNew Delhi
_bMGH
_c2019
300 _a582p.
650 _aBusiness Management
650 _aMarketing Management
650 _aServices Marketing
700 _aBitner, Mary Jo
700 _aPandit, Ajay
942 _2ddc
_cBK