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Integrated advertising, promotion and marketing communication

659.1
BAA

ASM8927
ASM8928

Baack, Clow
Integrated advertising, promotion and marketing communication / Clow Baack . – 3rd. ed. . – New Delhi : Pearson, 2007
537p.
ISBN9788131709965

• Integrated Advertising;
• Advertising Management;
• Marketing Communication;
• Business Management

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Integrated advertising, promotion and marketing communication