Integrated advertising, promotion and marketing communication (Record no. 1542)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00599nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170516031809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170516b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131709965 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BAA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baack, Clow |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion and marketing communication |
| Statement of responsibility, etc. | Clow Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 537p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Integrated Advertising; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising Management; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Communication; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference | Amity University Kolkata Central Library | Amity University Kolkata Central Library | Reference | 05/16/2017 | 659.1 BAA | ASM8927 | 05/16/2017 | 05/16/2017 | Books | |||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 05/16/2017 | 2 | 659.1 BAA | ASM8928 | 04/12/2022 | 05/16/2017 | Books | 1 | 04/11/2022 |