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Marketing research: measurement and method

658.83
TUL

ASM8713
ASM8714
ASM8715

Tull, Donald S.
Marketing research: measurement and method / Donald S. Tull; Del I. Hawkins . – 6th. ed. . – New Delhi : PHI, 1993
863p.
ISBN978812030961

• Business Management;
• Marketing Management;
• Marketing Research

Hawkins, Del I.

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Marketing research: measurement and method