Marketing research: measurement and method (Record no. 1605)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00591nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170519025123.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170519b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978812030961 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | TUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: measurement and method |
| Statement of responsibility, etc. | Donald S. Tull; Del I. Hawkins |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | PHI |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 863p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Management; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Collection code | Shelving location | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 05/19/2017 | 395.00 | 658.83 TUL | ASM8713 | 05/19/2017 | 05/19/2017 | Books | |||||||||
| Not For Loan | Amity University Kolkata Central Library | Amity University Kolkata Central Library | 05/19/2017 | 395.00 | 658.83 TUL | ASM8714 | 05/19/2017 | 05/19/2017 | Books | Reference | Reference | ||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 05/19/2017 | 395.00 | 1 | 658.83 TUL | ASM8715 | 05/31/2018 | 05/19/2017 | Books | 05/28/2018 |