Advertising and promotion : an integrated marketing communications perspective
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BEL ASM7343 ASM7344 ASM7345 ASM7346 ASM7347 ASM7348 ASM7349 ASM7350 ASM7351 ASM7352 ASM7353 ASM7354 ASM7355 ASM9972 ASM9973 ASM9974 ASM9975 ASM9976 ASM9977 ASM7356 ASM7357 ASM7358 ASM7359 ASM7360 ASM7361 ASM7362 ASM7363 ASM7364 ASM7365 ASM11763 ASM11844 Belch, George E. Advertising and promotion : an integrated marketing communications perspective / George E. Belch; Michael A Belch; Keyoor Purani . – 9th. ed. . – New Delhi : McGraw Hill, 2014 1016p. ISBN9781259026850 • Business Management; • Advertisement ; • Promotion Belch, Michael A. & Purani, Keyoor |