Advertising and promotion : an integrated marketing communications perspective (Record no. 1634)

MARC details
000 -LEADER
fixed length control field 00652nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170521042037.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170521b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 ## - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective
Statement of responsibility, etc. George E. Belch; Michael A Belch; Keyoor Purani
250 ## - EDITION STATEMENT
Edition statement 9th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 1016p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business Management;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertisement ;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A. & Purani, Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Total Renewals Collection code Shelving location Cost, normal purchase price
          Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017 2 659.1 BEL ASM7343 05/24/2018 05/12/2018 05/21/2017 Books        
  Missing       Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017   659.1 BEL ASM7344 05/21/2017   05/21/2017 Books        
          Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017 2 659.1 BEL ASM7345 06/23/2023 05/03/2023 05/21/2017 Books 1      
          Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017 1 659.1 BEL ASM7346 04/30/2018 01/08/2018 05/21/2017 Books        
        Not For Loan Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017   659.1 BEL ASM7347 05/21/2017   05/21/2017 Books   Reference Reference  
  Store Room       Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017   659.1 BEL ASM7348 05/21/2017   05/21/2017 Books        
  Store Room       Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017   659.1 BEL ASM7349 05/21/2017   05/21/2017 Books        
          Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017 3 659.1 BEL ASM7350 06/22/2023 05/03/2023 05/21/2017 Books 1      
          Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017   659.1 BEL ASM7351 05/21/2017   05/21/2017 Books        
  Store Room       Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017 1 659.1 BEL ASM7352 05/24/2018 05/01/2018 05/21/2017 Books        
  Store Room       Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017   659.1 BEL ASM7353 05/21/2017   05/21/2017 Books        
  Store Room       Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017   659.1 BEL ASM7354 05/21/2017   05/21/2017 Books        
  Store Room       Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017   659.1 BEL ASM7355 05/21/2017   05/21/2017 Books        
          Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017 1 659.1 BEL ASM9972 05/25/2018 04/30/2018 05/21/2017 Books        
  Store Room       Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017   659.1 BEL ASM9973 05/21/2017   05/21/2017 Books        
          Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017 2 659.1 BEL ASM9974 06/24/2023 05/03/2023 05/21/2017 Books 2      
          Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017   659.1 BEL ASM9975 05/21/2017   05/21/2017 Books        
          Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017 2 659.1 BEL ASM9976 04/22/2022 04/08/2022 05/21/2017 Books        
  Store Room       Amity University Kolkata Central Library Amity University Kolkata Central Library 05/21/2017 1 659.1 BEL ASM9977 03/05/2018 02/19/2018 05/21/2017 Books        
          Amity University Kolkata Central Library Amity University Kolkata Central Library 08/08/2017 1 659.1 BEL ASM7356 05/25/2018 05/21/2018 08/08/2017 Books        
          Amity University Kolkata Central Library Amity University Kolkata Central Library 08/08/2017 1 659.1 BEL ASM7357 05/28/2019 01/07/2019 08/08/2017 Books        
          Amity University Kolkata Central Library Amity University Kolkata Central Library 08/08/2017 2 659.1 BEL ASM7358 03/28/2024 03/08/2024 08/08/2017 Books        
          Amity University Kolkata Central Library Amity University Kolkata Central Library 08/08/2017 1 659.1 BEL ASM7359 06/17/2022 05/30/2022 08/08/2017 Books        
          Amity University Kolkata Central Library Amity University Kolkata Central Library 08/08/2017 2 659.1 BEL ASM7360 05/24/2018 04/18/2018 08/08/2017 Books 1      
  Store Room       Amity University Kolkata Central Library Amity University Kolkata Central Library 08/08/2017 3 659.1 BEL ASM7361 04/03/2018 03/16/2018 08/08/2017 Books 1      
  Missing       Amity University Kolkata Central Library Amity University Kolkata Central Library 08/08/2017   659.1 BEL ASM7362 08/08/2017   08/08/2017 Books        
          Amity University Kolkata Central Library Amity University Kolkata Central Library 08/08/2017 2 659.1 BEL ASM7363 02/05/2019 01/14/2019 08/08/2017 Books        
          Amity University Kolkata Central Library Amity University Kolkata Central Library 08/08/2017   659.1 BEL ASM7364 08/08/2017   08/08/2017 Books        
          Amity University Kolkata Central Library Amity University Kolkata Central Library 08/08/2017   659.1 BEL ASM7365 08/08/2017   08/08/2017 Books        
  Store Room       Amity University Kolkata Central Library Amity University Kolkata Central Library 06/04/2018   659.1 BEL ASM11763 06/07/2018   06/07/2018 Books        
        Not For Loan Amity University Kolkata Central Library Amity University Kolkata Central Library 10/05/2018 4 659.1 BEL ASM11844 05/25/2022 03/18/2020 10/10/2018 Books   Reference Reference 3375.00
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