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Integrated Advertising, Promotion and Marketing Communication

070.4
CLO

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Clow, Kenneth E.
Integrated Advertising, Promotion and Marketing Communication / Clow, Kenneth E; Baack, Donald E. . – 6th. ed. . – Noida : Dorling Kindersley , 2014
455p.
ISBN9789332518377

• Advertising;
• Promotion;
• Marketing Communication;
• Mass Communication;
• Journalism

Baack, Donald E.

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Integrated Advertising, Promotion and Marketing Communication