Integrated Advertising, Promotion and Marketing Communication (Record no. 2136)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00675nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170710030301.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170710b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332518377 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.4 |
| Item number | CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising, Promotion and Marketing Communication |
| Statement of responsibility, etc. | Clow, Kenneth E; Baack, Donald E. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Dorling Kindersley |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Promotion; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Communication; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass Communication; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Journalism |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Collection code | Shelving location | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 07/10/2017 | 10 | 070.4 CLO | ASM9541 | 01/05/2023 | 12/23/2022 | 07/10/2017 | Books | ||||||||
| Not For Loan | Amity University Kolkata Central Library | Amity University Kolkata Central Library | 07/10/2017 | 070.4 CLO | ASM9542 | 07/10/2017 | 07/10/2017 | Books | Reference | Reference | |||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 07/10/2017 | 4 | 070.4 CLO | ASM9543 | 04/18/2022 | 04/11/2022 | 07/10/2017 | Books | 1 | |||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 07/10/2017 | 5 | 070.4 CLO | ASM9544 | 01/10/2020 | 11/12/2019 | 07/10/2017 | Books | ||||||||
| Missing | Amity University Kolkata Central Library | Amity University Kolkata Central Library | 07/10/2017 | 070.4 CLO | ASM9545 | 07/10/2017 | 07/10/2017 | Books | |||||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 07/10/2017 | 4 | 070.4 CLO | ASM9546 | 01/05/2023 | 12/23/2022 | 07/10/2017 | Books | 1 | |||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 07/10/2017 | 1 | 070.4 CLO | ASM9547 | 05/14/2019 | 04/15/2019 | 07/10/2017 | Books | ||||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 07/10/2017 | 5 | 070.4 CLO | ASM9548 | 02/15/2023 | 02/08/2023 | 07/10/2017 | Books | 1 | |||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 07/10/2017 | 5 | 070.4 CLO | ASM9549 | 04/13/2022 | 03/25/2022 | 07/10/2017 | Books | ||||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 07/10/2017 | 2 | 070.4 CLO | ASM9550 | 04/12/2022 | 03/28/2022 | 07/10/2017 | Books | 1 |