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Principles of advertising: a global perspective

659.1
LEE

ASM8545
ASM8546
ASM8547

Lee, Monle
Principles of advertising: a global perspective / Monle Lee; Carla Johnson . – 2nd. ed. . – New Delhi : Viva Books Private Limited , 2007
427p.
• Advertising Management;
• Media Management;
• Journalism;
• Mass Communication

Johnson, Carla

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Principles of advertising: a global perspective