Principles of advertising: a global perspective (Record no. 2251)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190619100850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170714b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | LEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Monle |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of advertising: a global perspective |
| Statement of responsibility, etc. | Monle Lee; Carla Johnson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Viva Books Private Limited |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 427p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising Management; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media Management; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Journalism; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johnson, Carla |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference | Amity University Kolkata Central Library | Amity University Kolkata Central Library | Reference | 07/14/2017 | 659.1 LEE | ASM8545 | 07/14/2017 | 07/14/2017 | Books | ||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 07/14/2017 | 3 | 659.1 LEE | ASM8546 | 02/03/2023 | 07/14/2017 | Books | 02/01/2023 | |||||||
| Amity University Kolkata Central Library | Amity University Kolkata Central Library | 07/14/2017 | 5 | 659.1 LEE | ASM8547 | 01/02/2020 | 07/14/2017 | Books | 11/07/2019 |