Marketing: an introduction
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ARM D314 Armstrong, Gary Marketing: an introduction / Gary Armstrong; Philip Kotlar and Marc Oliver Opresnik . – 13th. ed. . – New Delhi : Pearson, 2017 669p. ; 24 x 19.5cm. Including Appendix, Glossary, Reference and Subject Index ISBN9789332584471 • Marketing; • Marketing Management; • Business Management Kotlar, Philip Opresnik, Marc Oliver |