Marketing: an introduction (Record no. 5317)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00716nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220420132655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170725b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332584471 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ARM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: an introduction |
| Statement of responsibility, etc. | Gary Armstrong; Philip Kotlar and Marc Oliver Opresnik |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669p. ; 24 x 19.5cm. |
| 500 ## - GENERAL NOTE | |
| General note | Including Appendix, Glossary, Reference and Subject Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotlar, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Opresnik, Marc Oliver |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference | Amity University Kolkata Central Library | Amity University Kolkata Central Library | Reference | 04/20/2022 | 658.8 ARM | D314 | 04/20/2022 | 04/20/2022 | Books |