Normal view MARC view ISBD view

Advertising and promotions an IMC perspective Kruti Shah; Alan D'Souza

By: Shah, KrutiContributor(s): D'Souza, AlanMaterial type: Text

TextPublication details: New Delhi McGraw Hill 2012Edition: 2009Description: 987pISBN: 9780070080317Subject(s): Business Management | Advertising Management | PromotionsDDC classification: 659.1

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Amity University Kolkata Central Library		659.1 SHA (Browse shelf(Opens below))	Available		ASM705
Books	Amity University Kolkata Central Library Reference	Reference	659.1 SHA (Browse shelf(Opens below))	Not For Loan		ASM706
Books	Amity University Kolkata Central Library		659.1 SHA (Browse shelf(Opens below))	Checked out to Sudeshna Pahari (13012)	05/08/2023	ASM1642
Books	Amity University Kolkata Central Library		659.1 SHA (Browse shelf(Opens below))	Available		ASM1643
Books	Amity University Kolkata Central Library		659.1 SHA (Browse shelf(Opens below))	Available		ASM1644

Previous		No cover image available No cover image available	No cover image available No cover image available					Next
Previous	659.1 RIE Positioning the battle for your mind	659.1 SEM Advertising and promotion	659.1 SEM Advertising and promotion	659.1 SHA Advertising and promotions an IMC perspective	659.1 TEL Effective advertising : understanding when, how, and why advertising works	659.152 LOR What is exhibition design ?	659.157 MOR Visual merchandising : window and in-store displays for retail	Next