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Marketing research David A Aakar; George S Day

By: David, AakerContributor(s): Day, George SMaterial type: Text

TextPublication details: New Delhi Wiley 2007Edition: 7th. edDescription: 751pDDC classification: 658.83

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Amity University Kolkata Central Library	658.83 AAK (Browse shelf(Opens below))	Store Room		ASM9121

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Previous	658.827 KEL Strategic brand management : building, measuring and management brand equity	658.827 KEL Strategic brand management : building, measuring and management brand equity	658.827 VER Brand management: text and cases	658.83 AAK Marketing research	658.83 ASS Consumer behavior & marketing action	658.83 ASS Consumer behavior & marketing action	658.83 BER Marketing research	Next

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