Integrated Advertising, Promotion and Marketing Communication Clow, Kenneth E; Baack, Donald E.
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TextPublication details: Noida Dorling Kindersley 2014Edition: 6th. edDescription: 455pISBN: 9789332518377Subject(s): Advertising | Promotion | Marketing Communication | Mass Communication | JournalismDDC classification: 070.4
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| 070.190 RAD Radio and television journalism | 070.4 AHU Print Journalism : a complete book of journalism | 070.4 CHA Print and broadcast journalism | 070.4 CLO Integrated Advertising, Promotion and Marketing Communication | 070.4 ORL Broadcast/ cable copywriting | 070.4 SAR Art and print production | 070.4 SHR Broadcast journalism |
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