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Principles of advertising: a global perspective Monle Lee; Carla Johnson

By: Lee, MonleContributor(s): Johnson, CarlaMaterial type: Text

TextPublication details: New Delhi Viva Books Private Limited 2007Edition: 2nd. edDescription: 427pSubject(s): Advertising Management | Media Management | Journalism | Mass CommunicationDDC classification: 659.1

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Amity University Kolkata Central Library Reference	Reference	659.1 LEE (Browse shelf(Opens below))	Not For Loan	ASM8545
Books	Amity University Kolkata Central Library		659.1 LEE (Browse shelf(Opens below))	Available	ASM8546
Books	Amity University Kolkata Central Library		659.1 LEE (Browse shelf(Opens below))	Available	ASM8547

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Previous	659.1 CHU Advertising, sales and promotion management	659.1 JET Advertising management	659.1 JOH Advertising today	659.1 LEE Principles of advertising: a global perspective	659.1 MOH Advertising management	659.1 OGI Ogilvy on advertising	659.1 OGI Ogilvy on advertising	Next

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