Marketing: an introduction Gary Armstrong; Philip Kotlar and Marc Oliver Opresnik
Material type:
TextPublication details: New Delhi Pearson 2017Edition: 13th. edDescription: 669p. ; 24 x 19.5cmISBN: 9789332584471Subject(s): Marketing | Marketing Management | Business ManagementDDC classification: 658.8
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Amity University Kolkata Central Library Reference | Reference | 658.8 ARM (Browse shelf(Opens below)) | Not For Loan | D314 |
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| 658.8 AGR Indian foreign trade | 658.8 AGR International trade | 658.8 ALB International marketing and export management | 658.8 ARM Marketing: an introduction | 658.8 CAT International Marketing | 658.8 CHO Marketing management | 658.8 CLO Services marketing: operation, management, and strategy |
Including Appendix, Glossary, Reference and Subject Index
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